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Articles

Maintaining and retaining user interest in selling applications for mobile gaming

Zdravka Koleva — University of National and World Economy
zdr.koleva@gmail.com
Published: 01.10.2018
DOI: https://doi.org/10.56497/etj1863603

Abstract

The methods and means utilised to maintain user interest in applications for mobile gaming are analysed. The stages that determine the length of use of a given application, the reasons for the user’s disappointment with it, and the decisions that need to be taken during app development in order to ensure its commercial success are examined. The topic of the opportunities and difficulties inherent to selling a product on the global market is also partially examined.

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Keywords

мобилно приложение игра потребителски интерес удовлетвореност разочарование Lords Mobile

JEL Classification

M31, O3, L110

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